Great article from the always compelling Rob Walker in the Sunday Times Magazine regarding the viability of bringing latent brands back to life. there are some great examples in the article, as well as some discussion about the sometimes unpredictable manner in which brands reside in our consciousness.
I’ve always been one to root for the underdog and I love the archetypal “come-from-behind” story line. I’m rooting for The Hathaway Man.
BTW - Can’t wait for Mr. Walker’s book, Buying In, to arrive on my doorstep in a few weeks.
May 19, 2008, 11:44am
