Free Association


This is Steve Kulp’s blog, where he curates his collection of things and ideas that he finds interesting and deposits the occasional rambling about the state of the world. His professional interests include design, advertising, consumer behavior and account planning. His personal interests include everything else.
Video

Great little video from the surprisingly interesting Barnes & Noble Studio website, featuring John Gall, Art Director at Vintage Books, in which he shares his ”The 5 Rules of Book Cover Design”. In short, they are:

  1. Read the book
  2. Inspiration is everywhere
  3. Be thrifty with fonts
  4. Practice sound time management
  5. Rules are meant to be broken
Honestly, these sound like five great rules for everyone whose job involves thinking for a living. Even the most specific rule,  #3 “Be thrifty with fonts,” teaches a broad and practical lesson. The tools you use are the tools you use. The ideas are the ideas. Don’t confuse the two. 

Tags: planningdesigncreativityideasjohn gall

May 23, 2008, 9:32am